Privacy Policy
Last Updated and Effective: Feb 16, 2022
We appreciate your trust in our products and services. In order to provide the Hovercast platform, including our websites (hovercast.com and hovercast.live), and the products and services we provide (collectively, the websites, products, and services referred to as our “Service”), and continue to make them better, Hovercast, Inc. (“Hovercast,” “we,” “us,” or “our”) collects information from you. If you’re a resident of California or Nevada or visiting us from the European Economic Area (“EEA”), you should read this policy and the applicable sections below for residents of California and Nevada and visitors from the the UK and EEA.
This Privacy Policy explains how Hovercast collects, stores, uses, transfers, and discloses your information.
From time to time, Hovercast may revise this Privacy Policy. We will give you notice by posting the revised Privacy Policy on our Service and updating the “Last Updated and Effective” date at the top of this Privacy Policy; we may also notify you in other ways, such as through the contact information you have provided or via a pop-up notification on our Service. Any changes to this Privacy Policy will be effective immediately on posting the updated Privacy Policy unless otherwise stated or as required by applicable law (for example, a different form of notice and your opt-in or opt-out consent, etc.). By continuing to use our Service, you agree to the revised Privacy Policy to the fullest extent permitted by applicable law.
Please also review the applicable Terms of Service, which also apply to use of our Service. Terms that are defined in the Terms of Service have the same meaning in this Privacy Policy.
You should read the policy in full, but here are a few key things:
Table of Contents
1. Scope of Privacy Policy
This Privacy Policy applies to all aspects of our Service as well as to information we may collect offline.
This Service may link to or incorporate websites or content hosted and served by others over which we have no control, such as third party websites, online properties, platforms, social media, or systems, which are each governed by the privacy policy and business practices of the third party. You understand and agree that Hovercast is not responsible for the security, privacy, or business practices of any third party.
2. Information We Collect
We collect information from you directly, automatically when you visit the Service, and sometimes from third parties. Some of this information may be considered “personal information” under various applicable laws. We consider information that identifies you as a specific, identified individual to be personal information (such as your name, telephone number, and e-mail address), as well as additional information, including IP addresses and cookie identifiers, where required by applicable law. And, if we combine information that we consider to be non-personal with personal information, we will treat the combined information as personal information under this Privacy Policy. Note that we may de-identify personal information so that it is non-personal, such as by aggregating it or converting it to a code, sometimes using a function known as a “hash.” We will treat de-identified information as non-personal to the fullest extent permitted by applicable law.
(a) Information You Provide
Hovercast may collect personal information from you when you:
(b) Information from Third Parties
We may also obtain information, such as contact details (for example, name and email address), country, IP address, purchase histories, marketing preferences, cookie information, hardware and software information and other technical information about you from third parties, such as other users of the Service who upload information or sync their contacts, analytics companies, Social Media Platforms, and other third party business partners, such as a Hovercast Partner. For example, if you discuss becoming a Creator through a Hovercast Partner, we will collect your name, email address, telephone number, and the social media usernames you provide relating to that relationship from the Hovercast Partner.
We and our third party business partners may collect information about your visits to and activity on our Service and other websites and services. We may combine that information with other personal information we have collected from or about you. We may share certain of this information with third party business partners for similar purposes.
3. Cookies and Tracking Technologies
(a) Cookies and Tracking
When you visit our Service or otherwise interact with us or our content, we and third-party advertising and analytics companies and other third party business partners may use a variety of tracking and other technologies that automatically or passively collect certain information (“Usage Information”).
We may use these technologies for a number of reasons, including to save your preferences for future visits, to our Service, keep you logged in between visits, to serve targeted advertising to you, and to provide you with improved services. The information we collect may include (but is not limited to):
The methods that may be used to collect Usage Information include the following:
(b) “Do Not Track” Signals
Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. There is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, Hovercast does not currently alter our practices when we receive a “Do Not Track” signal from a visitor’s browser except as specifically required by law. For information about “do not track” from The Future of Privacy Forum, click here.
4. How We Use Information
We may combine information that we have received from you with information from other sources to operate, tailor content, personalize, adjust, and improve our Service. We use your information:
5. How We Share Information
We share non-personal information, such as aggregated statistics and de-identified information, with third parties to the extent permitted by applicable law. Hovercast also shares personal information as provided below in more detail. We do not share personal information with any third party to use for its own marketing or promotional purposes without your consent.
(b) Third Parties Providing Services on our Behalf
We use third parties to perform certain services on our behalf, such as hosting the Service or Service features, providing website usage analytics, fulfilling orders, processing payments, sending email or other communications, providing marketing assistance and data analysis or enhancement, running promotions, or performing other administrative services. We may share information about you with these third parties to allow them to execute, deliver, or improve the services that they provide for you and for Hovercast.
(c) Hovercast Partners
If you are a Creator, we may disclose your information to the Hovercast Partner who introduced you to us in connection with the services that the Hovercast Partner is providing and for the Hovercast Partner’s business purposes (for example, record-keeping and tax reporting).
(d) Employment Applications
If you apply for a job with Hovercast or any of our subsidiaries or affiliates, we or our service providers may ask you to provide self-identifying information (such as veteran status, gender, and ethnicity) in conjunction with laws and regulations enforced by the U.S. Equal Employment Opportunity Commission and other regulatory agencies. Providing such self-identifying information is voluntary, but if you do provide such information, we and our service providers may submit that information to the appropriate government or regulatory agencies to fulfill reporting requirements and use that information to defend against employment-related complaints.
(e) When You Request That We Share Your Information
We may share information when you request us to do so, for example, if you opt-in to receive a communication from a third party or if you engage with a Social Media Platform or other third party application or feature through which information about you is shared.
(f) Administrative Reasons, To Enforce and Protect Legal Rights
(g) Protecting Others
We will disclose your personal information to third parties when we believe the disclosure is necessary to protect rights, property, or safety of another. For example, we disclose personal information relating to a Service account if we in good faith believe that a Service account is being used in ways that are harmful to another or contrary to the applicable Terms of Service.
(h) Business Transfers
In evaluating or engaging in a sale of assets, merger, acquisition, reorganization, bankruptcy, or other transaction, we reserve the right to disclose, transfer, or assign your personal information and communications. By providing your personal information, you agree that we may transfer such information to the acquiring entity without your further consent.
6. Children and Parents
Our Service is intended for a general audience and not for use by anyone younger than the age of 16 in the United States (or under the applicable legal age outside of the United States). We do not knowingly collect personal information from children younger than the age of 16 (or under the applicable legal age outside of the United States), without the consent of a parent or legal guardian; if we learn that we have done so, we will promptly remove the information from our active databases. If you are a parent or legal guardian who believes that we have collected or used your child’s personal information without your consent, please contact us; see Contact Us.
7. Your Choices
(a) Marketing Preferences
To stop receiving promotional email communications from Hovercast, click on the “unsubscribe” link in the footer of the promotional email. As noted above, we may send you email communications relating to your account or use of the Service even if you have unsubscribed. To stop receiving promotional text messages, text “STOP” to 22-636. As noted above, you will receive a confirmation text.
(b) Third Party Advertising and Analytics Companies and Your Choices
Hovercast works with third party network advertisers, ad agencies, and other advertising partners to serve Hovercast ads online. We may use information we have learned about you to target ads to you and to allow third parties to target ads to you. We also use third party analytics providers to provide us with information regarding the use of the Service and the effectiveness of our advertisements. These third parties may set and access their own tracking technologies on your device (including cookies and web beacons), and they may otherwise collect or have access to information about you, including Usage Information. We and our third party advertising and analytics providers may collect personal information over time when you visit the Service or other online websites and services.
We may share non-personal information, including information that has been de-identified, aggregated user statistics, and Usage Information, directly or indirectly through third party business providers, with third party advertising companies, analytics providers, and other third parties, including for the purpose of serving you more relevant ads. We may retain third party providers to help us perform these tasks. For example, we may share personal information with third parties who combine and link information from Hovercast with information from other sources. These third party providers may then make non-personal information available to third party advertisers, including information about your interests and preferences, to enable them to serve you more relevant ads.
If you are a California resident, please see our Notice to California Residents regarding additional rights you have, including how to exercise your “Do Not Sell” right.
Opting out through these mechanisms does not block all online advertising; you will continue to receive generic advertisements.
8. Accessing Personal Information and Retention Period
(a) Accessing Your Account
Please note that if you choose not to provide us with certain personal information, we may not always be able to provide you with the relevant Hovercast product or service that you request. For example, without providing an email address, you will not be able to create a Hovercast account.
(b) Retention Period
When you request that we delete your personal information, we will take commercially reasonable steps to remove it from our active databases but will keep original information consistent with our business practices to the extent permitted by applicable law (for example, for purposes of dispute resolution, enforcement of agreements, complying with legal requirements, recordkeeping, backup, and document retention).
9. Data Security
Hovercast takes commercially reasonable security measures to protect the information submitted to us. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure and you use our Service and transmit information to us at your own risk. If you have any questions about security on our Service, please contact us; see Contact Us.
10. Notice to California Residents
(a) California Privacy Notice
This California Privacy Notice is effective as of January 1, 2020 and was last updated as of January 11, 2021.
This notice supplements Hovercast’s privacy policy and applies only to California residents. This California Privacy Notice sets forth disclosures and rights for California consumers regarding their personal information, as required by the California Consumer Privacy Act (“CCPA”). Terms (including any defined capitalized terms) used in this California Privacy Notice have the same meanings given in the CCPA and the regulations of the Attorney General implementing the CCPA, unless otherwise defined.
Category of Personal Information Collected | Categories/Sources of Personal Information | Business/Commercial Purposes for which Personal Information is Collected | Categories of Third Parties to whom Personal Information is Disclosed for a Business Purpose |
Identifiers | We may collect this type of information from these sources as detailed in Information We Collect: • Consumers • Cookies and Tracking Technologies • Third Party Service Providers • Third Party Social Media Companies • Third party Business Partners • Third Party Data Resellers |
We may use this type of information as detailed in How We Use Information: • To fulfill your request, process your payment, deliver your orders, communicate with you, and provide customer service • To maintain your account • If you are a Creator or Hovercast Partner, to establish and manage our relationship and assist with a transaction • To use User Content and Creator Content as set as set forth in the applicable Terms of Service • To contact you about administrative matters • To understand your preferences and provide improved services• To tailor the content and advertising we display on our Service and elsewhere • To analyze Service traffic and interaction • To create advertising models • To consider your job application • For internal business purposes, such as to comply with legal requirements and business policies and/or to protect the Service, ourselves, and our users |
We may disclose this type of information as detailed in How We Use Information and How We Share Information: • Service Providers, such as third parties who deliver our communications • Third party advertising and analytics companies • Other third parties (including government agencies) as required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders) • Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition • Third parties when you agree to or request that we share your information with them |
The categories of personal information in CCPA§ 1798.80(e) | We may collect this type of information from these sources as detailed in Information We Collect: • Consumers • Cookies and Tracking Technologies • Third Party Service Providers • Third Party Social Media Companies • Third party Business Partners • Third Party Data Resellers |
We may use this type of information as detailed in How We Use Information: • To fulfill your request, process your payment, deliver your orders, communicate with you, and provide customer service • To maintain your account • If you are a Creator or Hovercast Partner, to establish and manage our relationship and assist with a transaction • To use User Content and Creator Content as set as set forth in the applicable Terms of Service • To contact you about administrative matters • To understand your preferences and provide improved services • To tailor the content and advertising we display on our Service and elsewhere • To analyze Service traffic and interaction • To create advertising models • To consider your job application • For internal business purposes, such as to comply with legal requirements and business policies and/or to protect the Service, ourselves, and our users |
We may disclose this type of information to as detailed in How We Use Information and How We Share Information: • Service Providers, such as third parties who deliver our communications • Third party advertising and analytics companies • Other third parties (including government agencies) as required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders) • Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition • Third parties when you agree to or request that we share your information with them |
Characteristics of protected classifications under California or federal law | We may collect this type of information from these sources as detailed in Information We Collect: • Job Applicant |
We may use this type of information as detailed in How We Use Information: • To consider your job application. |
We may disclose this type of information to as detailed in How We Use Information and How We Share Information: • Service Providers, such as third parties who deliver our communications • Other third parties (including government agencies) as required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders) • Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition • Third parties when you agree to or request that we share your information with them |
Commercial information | We may collect this type of information from these sources as detailed in Information We Collect: • Consumers • Third Party Service Providers • Third Party Business Partners |
We may use this type of information as detailed in How We Use Information: • To fulfill your request, process your payment, deliver your orders, communicate with you, and provide customer service • To maintain your account • If you are a Creator or Hovercast Partner, to establish and manage our relationship and assist with a transaction • To use User Content and Creator Content as set as set forth in the applicable Terms of Service • To contact you about administrative matters • To understand your preferences and provide improved services • To tailor the content and advertising we display on our Service and elsewhere • To analyze Service traffic and interaction • To create advertising models • To consider your job application • For internal business purposes, such as to comply with legal requirements and business policies and/or to protect the Service, ourselves, and our users |
We may disclose this type of information to as detailed in How We Use Information and How We Share Information: • Service Providers, such as third parties who deliver our communications • Third party advertising and analytics companies • Other third parties (including government agencies) as required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders) • Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition • Third parties when you agree to or request that we share your information with them |
Professional or employment-related information | We may collect this type of information from these sources as detailed in Information We Collect: • Job Applicant |
We may use this type of information as detailed in How We Use Information: • To consider your job application. |
We may disclose this type of information as detailed in How We Use Information and How We Share Information: • Service Providers, such as third parties who deliver our communications • Other third parties (including government agencies) as required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders) • Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition • Third parties when you agree to or request that we share your information with them |
Internet or other electronic network activity information | We may collect this type of information from these sources as detailed in Information We Collect: • Consumers • Cookies and Tracking Technologies • Third Party Service Providers • Third Party Social Media Companies • Third party Business Partners • Third Party Data Resellers |
We may use this type of information for: • To better understand your preferences and provide improved services • To tailor the content and advertising we display to you on our Service and elsewhere • To compile and analyze statistics about Service traffic and interaction • To create advertising models • For internal business purposes, such as to comply with legal requirements and business policies and/or to protect the Service, ourselves, and our users |
We may disclose this type of information to: • Service Providers • Third party advertising and analytics companies • Other third parties (including government agencies) as required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders) • Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition • Third parties when you agree to or request that we share your information with them |
Inferences drawn from any of the information identified above to create a profile about a consumer | We may collect this type of information from these sources as detailed in Information We Collect: • Consumers • Cookies and Tracking Technologies • Third Party Service Providers • Third Party Social Media Companies • Third party Business Partners • Third Party Data Resellers |
We may use this type of information for: • To better understand your preferences and provide improved services • To tailor the content and advertising we display to you on our Service and elsewhere • To compile and analyze statistics about Service traffic and interaction • To create advertising models • For internal business purposes, such as to comply with legal requirements and business policies and/or to protect the Service, ourselves, and our users |
We may disclose this type of information to: • Service Providers • Third party advertising and analytics companies • Other third parties (including government agencies) as required by law or in connection with court proceedings (such as pursuant to subpoenas or court orders) • Third parties who may acquire your information as a result of a merger, acquisition or other ownership transition • Third parties when you agree to or request that we share your information with them |
(b) Other California Rights/Your California Privacy Rights
(c) California Residents Younger than 18 Only
If you are a California resident below the age of 18 years who has created an account on our Service, you may request that we remove content or information that you have publicly posted by sending an email message to dataprotection@Hovercast.com; along with your and complete mailing address (including street address, city, state, and zip code), a detailed description of the content or information, and confirmation that you are a California resident below the age of 18 years. At our discretion, we may either remove your personal information (but not other content) or remove the content and information, subject to any applicable legal requirements and exceptions.
11. Notice to Nevada Residents
Hovercast does not currently sell your covered information as defined under applicable Nevada law; however, you may submit an opt-out request, which we will honor as required by Nevada law should we engage in such a sale in the future.
(a) Making a Request
You may submit an opt-out request by sending an email message to dataprotection@Hovercast.com; along with your full name, any user name, and complete mailing address (including street address, city, state, and zip code), email address (so that we can contact you, if needed, in connection with the request) and confirmation that you are a Nevada resident.
(b) Verifying a Request
You must provide us with information reasonably requested by us to verify your identity and the authenticity of the request.
We typically process these requests within 60 days from the day we receive it (and will notify you within that period if we need an additional 30 days to do so).
12. Notice to UK And EEA Users
For privacy-related information applicable to people located in the UK or EEA:
Hovercast is the data controller for the purposes of the General Data Protection Regulation (EU) 2016/679 (“GDPR”); and “personal information” as used in this Privacy Policy is “personal data,” as defined in Article 4(1) of the GDPR.
If you have any questions about how we use your personal data, or to exercise your data protection rights please contact us; see Contact Us.
Where you discuss participating on the Service as a Creator via a Hovercast Partner, that Hovercast Partner is also a data controller. Please review its privacy policy carefully. You should contact it directly about how it uses your personal data or to exercise your data protection rights in respect of them.
The scope of this notice applies to use of your personal information by Hovercast, whether through the Service or otherwise. We process your information for the purposes set out below.
(a) Legal Basis for Processing Information
Hovercast processes your information where there is a legal ground to do so, as described below in Sections 12.a(i) through 12.a(iv).
Where Hovercast relies on your consent as the lawful basis for processing your personal information, you have the right to withdraw your consent to further use of your personal information at any time. You can use the methods described in the Accessing Personal Information and Retention Period to update your marketing preferences.
You may request more information regarding our legitimate interest balancing test where this is our lawful basis by sending an email message to dataprotection@Hovercast.com with your request and confirmation that you are in the UK or EEA.
(b) Your Rights to Your Information
In addition to your rights to view, correct, and update your information as described in Accessing Personal Information and Retention Period, you may submit a request to access or remove your personal information, by sending an email message to dataprotection@Hovercast.com with your request and confirmation that you are located in the UK or EEA. In addition, if you have a Service account, you may submit a request to remove your personal information through the account services portal on Hovercast.com.
In certain circumstances, you can request that we transfer personal information that you have provided to us by sending an email message to dataprotection@Hovercast.com with your request and confirmation that you are located in the UK or EEA.
(c) Your Right to Object
You may object to the processing of your personal information based on a legitimate interest on grounds relating to your circumstances. You may, in particular, control the extent to which Hovercast markets to you and you have the right to request that we stop sending you marketing messages at any time. To do so, you can use the methods described in Accessing Personal Information and Retention Period.
(d) Exercising Your Rights and Complaints
For each of the rights described above, please contact us; see Contact Us.
Your right to file complaints with a data protection supervisory authority in the country where you live or work or where you consider a breach has occurred remains unaffected.
(e) International Transfers
Your information will be collected, processed, and stored directly on or transferred to servers in the U.S. In addition, it may be transferred to other countries where Hovercast, other Hovercast affiliates, or third party business partners maintain facilities or business operations, which may include countries outside the UK or EEA. Where we are required by law to implement appropriate safeguards to protect your personal information, we use European Commission-approved contract clauses to do so. If you have questions, please contact us; see Contact Us.
13. Notice to Users Outside the U.S., UK, and EEA
As noted in International Transfers, your information will be collected, processed, and stored directly on or transferred to servers in the U.S. and may be transferred other countries where Hovercast, Hovercast affiliates or our third party business partners maintain facilities or business operations. Your personal information will be accessible to law enforcement and/or regulatory authorities according to the applicable laws of such countries.
No matter where the information is located, Hovercast takes commercially reasonable measures to safeguard your privacy rights in accordance with this Privacy Policy. If you do not agree to the collection, processing, storage and transfer of your information, please do not provide your information to us and stop using our Service.
14. Contact Us
(a) To contact us about this Privacy Policy only:
Hovercast, Inc.
2000 W. Addison Street, Suite 110
Chicago, IL 60618
Attention: Data Protection
(b) To contact us on other matters:
write to us at:
Hovercast, Inc.
2000 W. Addison Street, Suite 110
Chicago, IL 60618
If you choose to connect a YouTube video to your Hovercast broadcast, we will use YouTube API services to retrieve relevant data and the use of that data will be subject to Google’s Privacy Policy. We will not be storing personal data of yours, but will temporarily retrieve user comments from your YouTube live videos for moderation and display in your YouTube broadcasts. We will not be using cookies in conjunction with the YouTube API, nor will we be sharing your data with other parties.
By using the YouTube API, you agree to be bound by the YouTube Terms of Service. You may rescind access to your YouTube account at any time by visiting the Google security settings page.